Gem Dealer
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FGA Gemmologist
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Certified Jewellery Appraiser
École de gemmologie de Montréal
Our Story
Founded in 2012 by Martine Lavoie, Pierres de Charme Inc. is a company specializing in fine and precious gemstones, serving exclusively jewelry industry professionals.
With more than thirty years of business experience, Martine combined her entrepreneurial spirit with extensive expertise in gemmology and gemstone and jewelry appraisal. Her passion led her to travel the world in search of exceptional gemstones at the best possible prices for her clients. Over the years, she developed strong relationships with reputable suppliers from producing countries such as Myanmar, Sri Lanka, Brazil, and several East African nations.
Deeply involved in the international colored gemstone industry, Martine also represented Canada within the International Colored Gemstone Association (ICA), actively participating in discussions and initiatives shaping the global gemstone market.
In 2015, her daughter, Bénédicte Lavoie, joined the family business. After earning a Bachelor's degree in Human Resources Management, she pursued further studies in gemmology and obtained the prestigious FGA designation with distinction (Fellow of the Gemmological Association of Great Britain). In 2018, she further expanded her expertise by studying lapidary arts in Bangkok while building strong relationships in one of the world's most important gemstone trading hubs.
In 2023, Bénédicte joined the ICA Board of Directors and became actively involved in several of its committees. In 2025, Martine retired after more than a decade of building the company, officially passing the torch to Bénédicte, who now leads the business and continues the family legacy with the same passion for colored gemstones, ethics, and personalized service.
Our Mission
Serving our clients with integrity while taking their specific needs into account remains our top priority. Thanks to our extensive network of suppliers around the world, we are able to fulfill a wide variety of requests and unique projects.
Our mission is also to share our knowledge of gemmology, particularly with jewelry and gemmology students, to disclose gemstone treatments, to provide insight into the fine gemstone market, and ultimately to work in true partnership with our clients.
To remain at the forefront of our industry, we regularly attend international conferences and congresses and maintain close relationships with key players in the gemstone trade. We uphold the highest standards of ethics, transparency, and disclosure.
Over the years, we have had the privilege of visiting numerous mines and producing regions, including Tanzania, Brazil, Sri Lanka, and Madagascar. It is essential for us to see operations firsthand, understand the origins of the gemstones we offer, and share these experiences with our clients.
Our Work Every Day
We welcome clients to our Montreal office during the week according to the schedule posted on our website. We work exclusively with jewelry industry professionals and do not sell directly to the public.
Our clientele extends far beyond Quebec, reaching customers across Canada and the United States. For clients located outside Montreal, we provide personalized service that includes photos, videos, gemmological information, and pricing by email, as well as fast shipping throughout North America via FedEx or Canada Post.
We regularly visit clients in Quebec City, Halifax, Fredericton, Toronto, Ottawa, Winnipeg, Saskatoon, Calgary, Edmonton, and Vancouver. We also collaborate with several jewelry schools across Canada and provide the same level of service and support whether our clients are students or established professionals.
In just a few years, Pierres de Charme has earned the trust of a growing number of jewelers, designers, and schools, establishing itself as a respected player in the North American colored gemstone market.
Today, the company is recognized for its professional, efficient, and personalized service, its commitment to information and transparency, and its rigorous ethical standards. We follow the ICA Code of Ethics and are committed to offering carefully selected gemstones accompanied by complete and reliable information.
Follow Us on the Road
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