Newsletter
December 2016

Ian Harebottle, CEO of Gemfields,* discussed the importance of setting a price on jewellery design. Indeed, before to the new millennium, jewellery was more complex and emphasis on intricate and unique craftsmanship was necessary. Items were of course priced accordingly.

Nowadays, we often hear jewellers calculating the cost of stones, metal and production, but hesitating to set a specific price to design, which includes talent, research, and experience. Design has a price. Quality jewellery has a price! And those who choose a unique and carefully designed piece of jewellery will be proud to wear it.

Van Cleef and Arpels - An important 19th century ruby and diamond branch brooch, designed as an articulated foliate spray surmounted by a bird of paradise, set with circular-cut and cushion shaped rubies, circular and rose cut diamonds, pear-shaped peridots, mounted in silver and gold. Detaches into four brooches. English, circa 1880.

Initially inspired by the Photoatlas of Inclusions in Gemstones by Eduard Gübelin and John Koivula, Danny’s images are thoughtfully created, leveraging his gemological knowledge through meticulously-tuned photography tools.

Danny’s work focuses on detailing the imperceptible inclusions and characteristics of gemstones. His creations expose viewers to otherworldly spaces — mountainous horizons hidden in quartz, rutile embedded in sapphire and biotite floating within blue topaz — each image conceiving a seemingly endless journey into the cosmos of the infinitesimal.

His work is naturally foreign to the eye, subverting scale, depth, and composition, allowing the observer to get lost in their own intimate interpretation of hidden realities. 

Danny’s work has been published in various sources including Wired, New Scientist and Gizmodo. Most recently he exhibited his art at the 3154 Collective art exhibition during Art Basel Miami to considerable acclaim. In 2015 Danny will exhibit his work in Los Angeles, Mexico City, and Brussels. He currently lives and works in Los Angeles.